14 Steve Jobs Sayings On Vision
1. "We are gambling on our vision, and we would rather do that than make ‘me-too’ products. For us, it’s always the next dream." (Steve Jobs) Click to tweet
2. "If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you." (Steve Jobs) Click to tweet
3. "So in a thousand and one little, and sometimes larger ways, the vision needs to be reiterated. I do that a lot." (Steve Jobs) Click to tweet
4. "What does nike do in their advertising? They honor great athletes, and they honor great athletics. That’s who they are, that’s what they are about." (Steve Jobs) Click to tweet
5. "There’s an old wayne gretzky quote that i love. I skate to where the puck is going to be, not where it has been. And we’ve always tried to do that at apple. Since the very, very beginning." (Steve Jobs) Click to tweet
6. "More important than building a product, we are in the process of architecting a company that will hopefully be much more incredible, the total will be much more incredible than the sum of its parts." (Steve Jobs) Click to tweet
7. "When we create stuff, we do it because we listen to customers, get their inputs and also throw in what we’d like to see, too. We cook up new products. You never really know if people will love them as much as you do." (Steve Jobs) Click to tweet
8. "There needs to be someone who is the keeper and reiterator of the vision. [… ] a lot of times, when you have to walk a thousand miles and you take the first step, it looks like a long way, and it really helps if there’s someone there saying, “well we’re one step closer. The goal definitely exists; it’s not just a mirage out there”." (Steve Jobs) Click to tweet
9. "When i got back here in 1997, i was looking for more room, and i found an archive of old macs and other stuff. I said, ‘get it away!’ and i shipped all that shit off to stanford. If you look backward in this business, you’ll be crushed. You have to look forward." (Steve Jobs) Click to tweet
10. "The hard part of what we’re up against now is that people ask you about specifics and you can’t tell them. A hundred years ago, if somebody had asked alexander graham bell, ‘what are you going to be able to do with a telephone?’ he wouldn’t have been able to tell him the ways the telephone would affect the world. He didn’t know that people would use the telephone to call up and find out what movies were playing that night or to order some groceries or call a relative on the other side of the globe." (Steve Jobs) Click to tweet
11. "It’s not about pop culture, and it’s not about fooling people, and it’s not about convincing people that they want something they don’t. We figure out what we want. And i think we’re pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That’s what we get paid to do." (Steve Jobs) Click to tweet
12. "Neither of us had any idea that this would go anywhere. Woz is motivated by figuring things out. He concentrated more on the engineering and proceeded to do one of his most brilliant pieces of work, which was the disk drive, another key engineering feat that made the apple ii a possibility. I was trying to build the company, trying to find out what a company was. I don’t think it would have happened without woz and i don’t think it would have happened without me." (Steve Jobs) Click to tweet
13. "Even a great brand needs investment and caring if it’s going to retain its relevance and vitality and the apple brand has clearly suffered from neglect in this area in the last few years, and we need to bring it back. The way to do that is not to talk about speed and fees, it’s not to talk about bits and mega-hertz, it’s not to talk about why we are better than windows." (Steve Jobs) Click to tweet
14. "The best example of all and one of the greatest jobs of marketing that the universe has ever seen, is nike. Remember, nike sells a commodity. They sell shoes. And yet, when you think of nike, you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles." (Steve Jobs) Click to tweet
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