6 Steve Jobs Lines On Marketing
1. "To me, marketing is about values." (Steve Jobs) Click to tweet
2. "We do no market research. We don’t hire consultants. We just want to make great products." (Steve Jobs) Click to tweet
3. "You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new." (Steve Jobs) Click to tweet
4. "We don’t stand a chance of advertising with features and benefits and with rams and with charts and comparisons. The only chance we have of communicating is with a feeling." (Steve Jobs) Click to tweet
5. "It’s a very complicated world. It’s a very noisy world. And we not gonna get a chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us." (Steve Jobs) Click to tweet
6. "You saw the 1984 commercial. Macintosh was basically this relatively small company in cupertino, california, taking on the goliath, ibm, and saying, “wait a minute, your way is wrong. This is now the way we want computers to go. This is not the legacy we want to leave. This is not what we want our kids to be learning. This is wrong and we are going to show you the right way to do it and here it is. It’s called macintosh and it is so much better." (Steve Jobs) Click to tweet
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